The Corporate Climb


I saw these UBC recreation students climbing a wall on campus the other day. Apparently they are raising funds for cancer research. Then I saw the logos. There’s a growing body of evidence, yes scientific even, that links diet and cancer. I guess because UBC is only “A Place of Mind,” the body and spirit are up for grabs. Too bad UBC Farm and the BC Farmers Markets spend all their money growing healthy food and supporting local growers, otherwise they might have money for billboards too. What pedagogy is this UBC?

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